Why ByteDance’s Attempt To Mimic Xiaohongshu Failed Again |

ByteDance’s app Kesong, which resembles Xiaohongshu, was removed from the app store just a few weeks after its release. Where did it go wrong?

As the social media battlefield gets increasingly fierce, platforms are looking for new business and content models to grow their stagnant traffic pools. But they are not necessarily succeeding.

In the west, Instagram’s latest move to transform itself into a recommendation-based short-video app like TikTok has sparked a hot debate among users and top influencers, including Kylie Jenner. Now, the Meta-owned platform seems to have temporarily backtracked from the plan.

Meanwhile in China, ByteDance’s latest app called Kesong 可颂 — which mimics lifestyle platform Xiaohongshu — has been removed from Apple and Android stores only a…

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News Source: chinafilminsider.com

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